What can MarketXL research for you?
Using qualitative and/or quantitative techniques, MarketXL researches:
- Consumption, production, imports and exports for product groups and/or countries in which you are active or prospecting
- The profitability of your product or service offerings and your target markets
- Market trends and how to leverage them to your advantage
- The strategies of your competitors
- Your company strategy and how to fine-tune it to changing market circumstances.
Types of research 1. Quantitative research, including:
- Statistical analysis
- management information systems
- online research
- desk research
2. Qualitative research Through interviews with customers, prospects, employees, competitors and other stakeholders:
- Market needs analysis
- Customer satisfaction research
- Policy research
- Feasibility studies
- Image- or reputation research
- Employee satisfaction research
- Positioning research
3. Profitability research, in cooperation with your financial, commercial and services departments. Benchmarking. 4. A variety of tailor-made research:
- Advertisement research
- Communication research
- Concept testing
- Evaluation research
- Product user appreciation research
- Complaints analysis
- Readers research
- Brand loyality research
- Media research
- Motivation research
- Brand awareness analysis
- Prospect research
- Pilot sales project
- Product pre-testing / post-testing
- Target group research
- Website research
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